With the aim of reaching a wider audience in the spread of its advocacy, the Coastal Conservation and Education Foundation (CCEF) agreed to team up with Booth & Partners (B&P) — an outsourced staffing agency that assigns its remote employees to work with client companies on the completion of certain projects under the One Percent for the Planet initiative.
In a Zoom meeting last July 14, 2022, B&P invited CCEF to a discussion of the organization’s proposed marketing campaign.
Included in the proposal presentation were the communication points/objectives of the collaboration, execution and tactics of potential projects such as partnerships and donations, and the tentative PR calendar for the months of July to December.
The meeting concluded with a run-through of the materials needed by B&P as it prepares to introduce CCEF as an official partner and help the organization in its campaigns and advocacies come August 8, 2022.
